Lionberry
REGENERATIVE
This week’s delusion is pretending our grocery stores don’t have a weak point. This week’s re-illusion is remembering that strength comes from building on what already works, not acting like we’re starting from scratch. Hy-Vee does a really good job bringing in local barbecue sauces, jams, honey, and other value-added foods from the Heartland. We’re […]
People act like small batch is a hobby. Nope. Every bottle from a small farmer is a value-added product inside a value food chain. That chain is made of humans, not container ships. If global trade gets tariffed to death, or the truckers strike, or a war kicks off, or a fuel shortage hits, or […]
We can support our competitors! Its ok to cheer each other on!!! I’m hard wired for this, but I should take more time to explain why… Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market. A niche doesn’t get big because one company dominates it. […]
“Instead of asking each farm to grow bigger, we’re building shared capacity so farms can stay viable at their current scale while accessing value-added markets.”
An AgriCluster Pilot for Shared Infrastructure and Value-Added Market Access
Eastern Kansas / Western Missouri
Small and mid-sized farms face persistent structural barriers to entering value-added markets, including:
• Limited access to processing infrastructure
• Limited cold storage capacity
• Transportation constraints
• Fragmented, uncoordinated distribution
• High costs from duplicating equipment and logistics across individual farms
These constraints restrict grower profitability, inhibit vertical integration, and reduce the viability of diversified regional food systems.
The Heartland Elderberry Collaborative (Heartland ECo) is an active, facilitated, place-based AgriCluster pilot organizing elderberry growers and processors in eastern Kansas and western Missouri.
• Facilitated through ACRE (AgriCluster Resilience and Expansion)
• Emphasizes collective capacity-building and shared infrastructure
• Designed to enable farm-level vertical integration (grow, process, and take products to market)
• Structured to share infrastructure, governance, and market access
• Not a single-farm expansion program
• Not a commodity-scale production model
• Not a vertically integrated corporate system
• Performs well on marginal soils
• Integrates with soil-health and regenerative practices
• Supports perennial hedgerows and diversified systems
• Enables multiple value-added pathways (destemming, juicing, beverage and supplement production)
• Aligns with growing consumer demand for regionally produced products
The pilot is explicitly designed to test repeatability across additional non–Big Ag crops, including tomatoes, fruit crops, and legumes.
• Core grower group established
• Regular coordination underway
• Shared infrastructure priorities identified
• Grower recruitment initiated
• Early coordination with grocery buyers in progress
The Heartland ECo model proposes a centralized hub facility located south of Kansas City to support participating farms and processors.
• Aggregation and intake
• Cold storage
• Destemming
• Juicing
• Bottling
• Short-haul regional distribution
The hub is intended to reduce duplicated equipment costs, logistical inefficiencies, and fragmented distribution efforts that commonly limit small-farm participation in value-added markets.
Establish a functioning elderberry AgriCluster
Create shared access to processing, storage, and distribution infrastructure
Build collective grant-writing and fundraising capacity
Coordinate educational outreach related to elderberry and soil-health practices
Evaluate feasibility of scaling the model across additional crops and regions
This poster outlines a proposal for a forthcoming pilot study to formally evaluate the effectiveness of the Heartland ECo model.
• Economic impact
• Grower profitability
• Infrastructure utilization
• Soil-health indicators
• Logistical efficiency
• Replicability across crops and regions
