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Category: Events

International Elderberry Symposium

Photo of a presentation booth with one person behind a table and two customers in front.

We had a wonderful time this week at the International Elderberry Symposium in Columbia, Mo.! Thanks to the amazing friends we made there, we will have some big announcements coming soon, so stay tuned! One of those big connections we made was with Elderglen, an Australian company producing elderberry products. We also got to hang […]

Lionberry Will Be at KC Pride

Pride Month is here and we are excited to announce that Lionberry will be at KC Pride, June 6-8. You can find us in the food truck section and try the first farmed sports drink, Lionberry Restorative Refresher! View this post on Instagram A post shared by KC PRIDE (@kcpride1) It’s also been fun to […]

Lionberry at the Kansas State Fair

Kansas State Fair logo with a sunflower on top of the stacked words "Kansas State Fair."

We are thrilled to announce that Lionberry will have a booth at the Kansas State Fair in Hutchinson! This huge, 10-day event is held at the Kansas State Fairgrounds beginning Sept. 5. This will cap an exciting and busy summer of farmers markets, fairs, and festivals. You can find our full schedule here. In addition […]

I Found a Pride of Lionesses!

Jenny Dotty and Karen Blakeslee

Lionberry found a huge pride of LIONESSES to be drawn to! First off, I am here for the @thewomensfair! Those Lionesses are the epitome of women’s entrepreneurial spirit! AND Tonight before the show, I am at the Wichita Packaging and Labeling Workshop in Ala Carte Kitchen Incubator by Create Campaign learning from Jenny Doty of […]

Lionberry at the Kansas State Capitol

Lionberry recently celebrated Ag Day at the Kansas State Capitol. We talked about planting Elderberry and our quest to get Kansas on the map as a top producer of Elderberry! We took samples of our Elderberry SIPS and Lionberry Restorative Refreshers! And, of course, we talked about our new home at the Olathe K-State Food […]

Lionberry Booth Preview

In December, we participated in Jingle! at Legends Field in Kansas City, Kan. Here is a preview of our booth. Stay tuned for more event announcements in the new year!

The rising tide lifts all boats.

Lionberry 's Weekly Delusion and Re-illusion Update.

We can support our competitors! Its ok to cheer each other on!!!

I’m hard wired for this, but I should take more time to  explain why… 

Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.

A niche doesn’t get big because one company dominates it.

A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.

Cheering your competitors on is not charity.

It’s category creation.

When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.

You don’t need a bigger slice of the pie.

You need a bigger pie.

Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)