KCLOVE at Union Station KANSAS CITY

Valentines DayMOST BEATIFUL AWE INSPIRING VENUERICH IN KC HISTORY

Athlete Spotlight: John Cantrell Chooses LionBerry for Recovery & Focus

When it comes to sports performance, recovery isn’t optional — it’s essential. That belief is shared by John Cantrell, a heavyweight boxer known for his discipline, power, and commitment to training smart. That commitment is why John has chosen LIONBERRY as part of his routine. Built for Sports — Not Just the Game, But the […]

FOX 43 News Holiday Fling: Lionberry

TOPEKA (KTMJ) – Fox 43 AM Live’s Dane Kroll & John Cantrell chat with Bevin Brooks about Lionberry and what you can find at her booth while shopping at the Holiday Fling, December 13th & 14th, at the Stormont Vail Events Center. Click to watch our TV interview on KSNT

Hood Dude Food Review

The Epitome stopped by one of our pop-ups at the West Bottoms Market in Kansas City, Mo. He has been posting local business/restaurant reviews called HOOD DUDE FOOD REVIEW. He might be taking Elderberry Shots more often after he tries a Lionberry! Thanks for the kind words!

FOX4 Spotlight on Lionberry

Ahead of the KC Love event at Union Station, Lioberry founder Bevin Brooks was interviewed on FOX4 in Kansas City. We had a great time at KC Love and enjoyed meeting so many of you! You can see the full segment below:

FLOK Feature on Facebook

We want to thank From the Land of Kansas (FLOK) for featuring Lionberry this month across its social media channels. We’ve shared a few of their posts below for you to enjoy:

KC Spotlight on Lionberry

Lionberry founder Bevin Brooks was recently featured on KC Spotlight to help preview the Johnson County Home & Garden Show. WHAT: Johnson County Home & Garden ShowWHEN: January 24-26 (Friday 10 a.m. to 9 p.m.; Saturday 10 a.m. to 9 p.m.; Sunday 10 a.m. to 6 p.m.)WHERE: Booth #86 at the Overland Park Convention Center […]

Elderberry’s Reputation Problem Doing It Right So It Actually Works

Lionberry 's Weekly Delusion and Re-illusion Update.

We make two products with elderberry: LionBerry Regenerative Hydration and Elderberry Sips. Neither one is a syrup.

Syrup is fine for pancakes. Thicker is not better.

For elderberry — as food, as medicine, for maximum benefit — drop the pH, pasteurize fast, protect plant properties, no powders.

Long, slow steeping in heat — like simmering elderberry with spices for hours — is not better. Powder is fine for powdered sugar, powdered snow, and baby powder — but not elderberry. There is no place for powder in food. Dehydrating and powdering food changes cell structure, uses too much heat, and burns off delicate plant properties.

We never use dehydrated powder. Most powdered elderberry comes from overseas. About 95% of drugstore elderberry products rely on powdered European elderberry.

We use the native American elderberry — Sambucus canadensis, fresh-pressed. American elderberry contains dramatically higher levels of anthocyanins — the purple antioxidants — roughly 10× the antioxidant activity of blueberries, for perspective. It’s beyond a superfruit. It also has antiviral activity and supports gut health and immune modulation.

LionBerry Regenerative Hydration is more than a sports drink. It’s a recovery drink — for after you got your butt kicked, or for whatever it is that life did to you.

It’s strange what we give athletes and kids: sports drinks and energy drinks loaded with artificial colors, sweeteners, powdered isolates, and caffeine. LionBerry is the opposite. Not an energy drink. No isolates. No powders. Whole plants, intact, grown out of the ground by farmers.

Plants work through synergy. Their compounds evolved to function together. Isolating one molecule misses the point.

For LionBerry Regenerative Hydration, we start with a clear, light base of elderflower tea — easily drinkable — and add it to our elderberry. The anthocyanins in elderberry are delicate. Long heat destroys them. Repeated freezing and thawing destroys them. Powdering destroys them.

Mass spectrometry consistently shows that whole-food preparations retain broader nutritional complexity than powders or isolates. Dehydration and reduction require too much heat — the plant properties burn off.

We engineer pH first — not reduction, not boiling, not cooking it down into a syrup.

Elderberry starts around pH 5.1. That’s too high for safe bottling.

People brag about odd things. I have heard competitors advertise that they never add water to their elderberry syrup. Good. I should hope not.

Making an elderberry syrup is about as medicinal as making pancake syrup. Making syrup is traditionally done by cooking elderberry down with honey and spices. That’s worse than adding water. The plant properties are all gone.

To preserve plant properties, you need to drop the pH to prevent botulism, preserve anthocyanins, and proceed with a hot fill, hold, and then hermetically seal — without boiling the plant into oblivion.

We don’t make syrup.

Our second product is Elderberry Sips — that’s the name. Capital E. Capital S. Plural.

Elderberry Sips uses fresh-pressed elderberry — never powder, never concentrate. We add Concord grape ( RESERVITOL-heart support) and tart cherry (melatonin & magnesium). Together they naturally drop the pH to ~3.7, allowing fast pasteurization without heat that causes degradation of purple elderberry anthocyanins The lower pH protects the delicate plant properties. Elderberry Sips is ~15% tart cherry and Concord Grape added to fresh pressed American Elderberry — without gallons of honey and without turning it into a syrup sugar bomb.

A syrup is defined as ~60% solids. To get there, you must boil and reduce. That process destroys anthocyanins.

Cinnamon is great — but it needs long, hot steeping. Elderberry needs fast, controlled heat. They are biologically opposite processes.

And yes, we use glass. We hate hauling it. We are beasts of burden. It’s heavy. It breaks. It’s fragile. It’s expensive to ship. Less-than-truckload shipping is brutal. There are glass tariffs.

But plastic leaches. Aluminum has plastic liners. And healthy bodies deserve better.

We don’t water down syrup. We don’t confuse chemistry with marketing.

We don’t want anyone out of business. We want elderberry done right.

When elderberry “doesn’t work,” it’s usually not the plant’s fault — it’s been overheated in dehydration, over-reduced in making a syrup, powdered and shipped from overseas, repeatedly frozen and thawed, or cooked into oblivion.

Quality matters. Results matter. Temperature, water activity, and pH matter.

We want elderberry’s reputation to be higher. We want better results. We want people impressed because it actually works.

Do elderberry right.