Lionberry
REGENERATIVE
Elderberry is an EASY way to start Regenerative Farming Practices! Elderberry plays a beneficial role in REGENERATIVE AGRICULTURE! 1. PREVENTS SOIL EROSION because elderberry has an extensive root systems that help stabilize soil and prevent erosion, especially in areas prone to runoff. 2. Suitable for Marginal Lands: Elderberry can thrive in soil considered less productive […]
Researchers from the University of South Florida, the University of Missouri, A.T. Still University, Indiana University, and the Children’s Hospital Colorado asked that exact question in their recent study. Focused specifically on patients with mild cognitive impairment, they concluded the following: “Preliminary findings show that daily elderberry juice consumption for 6 months in patients with […]
New research from Washington State University says yes! In a recent clinical trial published in Nutrients, researchers from the WSU Elson S. Floyd College of Medicine shared their findings about how elderberry can benefit weight management and metabolic health. Specifically, they found that consuming 12 ounces of elderberry juice every day for a week can […]
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)