2026 AMERICAN ELDERERRY CONFERENCE

2026 AMERICAN ELDERERRY CONFERENCE

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June 17-19th in Mt. Vernon, M

The American Elderberry Conference is a yearly event that takes place in the heart of the American elderberry farming world, right here in the Midwest! This conference brings together scientists working on the latest American elderberry research in health and lifestyle. It brings in farmers who travel in from across the globe to learn the latest techniques to increase production and build sustainably.  Included also are makers and innovators, who use American elderberries in various products available on the market.  The American Elderberry Conference provides valuable insight into the elderberry industry and helps connect American farmers with businesses.

June 17-19, 2026

2026 American Elderberry Conference

Building a Sustainable Future in Health, Agroforestry & Industry​​

Schedule:

Schedule:

Wednesday and Thursday we will be at The University of Missouri’s Southwest Research Extension and Education Center. Enjoy two days packed with information, lunch, snacks and vendors at the facility and we will tour their elderberry planting on Thursday. Presentations, presenters and schedule will be shared with ticket holders once finalized. Thursday evening, relax and network at the reception (more information coming soon). Friday, we will have a number of local elderberry farms available for you to tour.

The American Elderberry Conference is a yearly event that takes place in the heart of the American elderberry farming world, right here in the Midwest! This conference brings together scientists working on the latest American elderberry research in health and lifestyle. It brings in farmers who travel in from across the globe to learn the latest techniques to increase production and build sustainably.  Included also are makers and innovators, who use American elderberries in various products available on the market.  The American Elderberry Conference provides valuable insight into the elderberry industry and helps connect American farmers with businesses.

Each year the demand for elderberry products grow here in the USA. Elderberry researchers, farmers and product makers are on the forefront of this industry. Working together to unite and continue to build this marketable crop.  The yearly American Elderberry Conference digs deep into farming techniques and helps guide farmers to get the best yield for their acreage. This conference educates product makers building or using a processing facility, as well as creating value added products. It also brings in the latest research in areas such as American elderberry for brain health, diet and more. The conference focuses on the industry as a whole and how to build that: whether it be through product innovations, commercial farming techniques, community, marketing and more…

https://www.riverhillsharvest.com/2026-elderberry-conference

To register for this event please visit the following URL: https://www.riverhillsharvest.com/2026-elderberry-conference →

 

Date And Time

06-17-2026 to
06-19-2026
 

Location

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The rising tide lifts all boats.

Lionberry 's Weekly Delusion and Re-illusion Update.

We can support our competitors! Its ok to cheer each other on!!!

I’m hard wired for this, but I should take more time to  explain why… 

Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.

A niche doesn’t get big because one company dominates it.

A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.

Cheering your competitors on is not charity.

It’s category creation.

When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.

You don’t need a bigger slice of the pie.

You need a bigger pie.

Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)