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Heartland American Elderberry Co. Invited to Present at Urban Food Systems Symposium

Heartland American Elderberry Co. Invited to Present at Urban Food Systems Symposium

Heartland American Elderberry Co. Invited to Present at Urban Food Systems Symposium

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Heartland American Elderberry Co. is honored to announce that we have been invited to give a presentation at the Urban Food Systems Symposium, taking place September 14–17, 2026, in Kansas City, Missouri.

This opportunity comes through the support of the Kansas State University Urban Food Systems – UFSS SARE Professional Development Program Scholarship/Stipend, which helps advance innovation, education, and collaboration within sustainable food systems.

The Urban Food Systems Symposium brings together researchers, growers, educators, entrepreneurs, and community leaders from across the country to explore the future of local and regional food systems. As part of this year’s program, Heartland American Elderberry Co. will share insights into elderberry production, regenerative agriculture, value-added products, and the growing role of elderberry in supporting regional food economies.

We are grateful for this opportunity to represent the elderberry industry and connect with others who are passionate about building resilient and sustainable food systems.

Event Dates: September 14–17, 2026
Location: Kansas City, Missouri

We look forward to sharing more details as the event approaches.

For more information about the symposium, visit: urbanfoodsystemssymposium.org

To register for this event please visit the following URL: https://urbanfoodsystemssymposium.org/ →

 

Date And Time

09-14-2026 to
09-17-2026

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The rising tide lifts all boats.

Lionberry 's Weekly Delusion and Re-illusion Update.

We can support our competitors! Its ok to cheer each other on!!!

I’m hard wired for this, but I should take more time to  explain why… 

Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.

A niche doesn’t get big because one company dominates it.

A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.

Cheering your competitors on is not charity.

It’s category creation.

When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.

You don’t need a bigger slice of the pie.

You need a bigger pie.

Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)