0
0

LIONBERRY & The Heartland Elderberry Collaborative AgriCluster 

LIONBERRY & The Heartland Elderberry Collaborative AgriCluster 

LIONBERRY & The Heartland Elderberry Collaborative AgriCluster 

by
698 698 people viewed this event.

Kansas Agriculture Day at the State Capitol in Topeka

March 18, 2025

Featuring Kansas-made products to highlight the state’s $88 billion industry, with Governor Laura Kelly designating March as Agriculture Month. 

To register for this event please visit the following URL: https://www.agriculture.ks.gov/about-us/kansas-agriculture-celebrations →

 

Date And Time

03-18-2026 to
03-18-2026
 

Location

Share With Friends

The rising tide lifts all boats.

Lionberry 's Weekly Delusion and Re-illusion Update.

We can support our competitors! Its ok to cheer each other on!!!

I’m hard wired for this, but I should take more time to  explain why… 

Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.

A niche doesn’t get big because one company dominates it.

A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.

Cheering your competitors on is not charity.

It’s category creation.

When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.

You don’t need a bigger slice of the pie.

You need a bigger pie.

Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)