Good-Natured Nutrition
Good-Natured Nutrition
Lionberry found a huge pride of LIONESSES to be drawn to! First off, I am here for the @thewomensfair! Those Lionesses are the epitome of women’s entrepreneurial spirit!
AND Tonight before the show, I am at the Wichita Packaging and Labeling Workshop in Ala Carte Kitchen Incubator by Create Campaign learning from Jenny Doty of Heartland Regional Food Business Center and Kansas State University- Olathe Campus & Karen Blakeslee of K-State Foods Lab and The Kansas Department of Agriculture and @fromthelandofks!
So that’s a pride of Lionesses to be drawn to!
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)