Lionberry

Good-Natured Nutrition

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Meet the Team

Mychal

Mychal is a Horticulture Student and Assistant Manager. She is passionate about local farms and food networks.

Nessie

Nessie is a Sustainable Agriculture Student looking to find her place in the regenerative farming industry.

Raeyn

Raeyn got accepted into a Masters degree for Sustainable Agriculture. She works with new technology in hydroponics and composting.

Sam

Sam is a professional musician and farmers market advocate.

 Our Cowboy
Kevin

Kevin is chief of processing and a welder fabricator. Co-owner.

Jenny

Jenny Doty is a food-systems navigator, K-State/JCCC instructor, USDA grant advisor, and a key LionBerry coach and asset.

Courtney

Courtney is The SHoney Farm Bee keeper and puts the sweetness in LionBerry.

Bevin

Bevin is owner/manager. Confounding an AgriCluster to help local value added foods get to market.

Eric

Eric Myers is our bottling copacker. He just got elected to office in his community. He runs a mushroom farm and teaches other farmers.

Kathleen

Kathleen Gier of KLG Social Media, LLC, is a freelance marketing professional from Overland Park, KS. She is passionate about working with small businesses in the Kansas City area. Kathleen helped to develop our initial website and brand voice, and is now working as a consultant for LionBerry.

Dan and Darren

Website Design, development, Product branding and support

The rising tide lifts all boats.

Lionberry 's Weekly Delusion and Re-illusion Update.

We can support our competitors! Its ok to cheer each other on!!!

I'm hard wired for this, but I should take more time to  explain why... 

Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.

A niche doesn’t get big because one company dominates it.

A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.

Cheering your competitors on is not charity.

It’s category creation.

When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.

You don’t need a bigger slice of the pie.

You need a bigger pie.

Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)