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Mickey’s Kansas Roots: High Tunnels & Elderberry Fields

Back in Kansas Mickey shows us his high tunnel at KC Farmyard and Casa Somerset’s elderberry in which Mickey is the caretaker.

In the evening we joined more members of the AgriCluster AMERICAN HEARTLAND ELDERBERRY COLLABORATIVE to learn about fruit and specialty crops on a tour of Gieringers Family Farm

Siri Leonard a member of American Heartland Elderberry Collaborative works on the Growers Subcommittee shaping good Elderberry growing processes, standards, and stewardship.
Here Tom Buller is enjoying the special tour around the farm. We are thankful to have Tom jump in to help lead up our structural framework. We are lucky to have his expereience in building the business bones and legal 
frame-raising of a new AgriCluster! Tom has elderberry on his land and thinking about more! 
Robert Leonard who has been with the AgriCluster since the early days! He and wife Siri have their elderberry in the ground and adding more. He is involved with plans to strengthen the market of elderberry. Next to Robert is a farmer we are wooing. Jacob of JET FARMS. GOT ELDERBERRY YET?

As it turned dark we dropped Lori Trojan our Elderberry Story teller and core member off at her WILD IVY HERB FARM. Next farm visit we can take a look at Loris elderberry and Mark Allison seen below who has elderberry at his Fossil Creek Winery. Mark also has the agritourism bus The Miami Trolley!

Loris elderberry and Mark Allison with elderberry at his Fossil Creek Winery

Stay tune as the co-chairs visit more members of the elderberry AgriCluster American Heartland Elderberry Collaborative!

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The rising tide lifts all boats.

Lionberry 's Weekly Delusion and Re-illusion Update.

We can support our competitors! Its ok to cheer each other on!!!

I’m hard wired for this, but I should take more time to  explain why… 

Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.

A niche doesn’t get big because one company dominates it.

A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.

Cheering your competitors on is not charity.

It’s category creation.

When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.

You don’t need a bigger slice of the pie.

You need a bigger pie.

Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)