Lionberry

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About Lionberry

From Farm to Sports Drink

Lionberry was born from the vision of Bevin Brooks, a Kansas City entrepreneur who started with a small elderberry farm and a bold idea: create a refreshing, restorative drink powered by natural farm-grown ingredients. What began as a single-farm venture quickly grew into a thriving business fueled by collaboration, innovation, and a commitment to local food systems.

Growing Through Connection

Bevin credits much of Lionberry’s growth to the Heartland Regional Food Business Center and her business coach, Jenny Doty at K-State Research and Extension. With their guidance, Lionberry gained access to vital resources like the KSU Food Innovation Accelerator, the Kansas Value Added Foods Lab, and statewide directories such as From the Land of Kansas.

These resources provided the foundation for recipe development, food safety, commercial kitchen space, and the all-important network of connections that help small farm and food businesses thrive.

Powered by Local Farmers

Lionberry is more than just a drink—it’s a hub of collaboration among small farms across the Heartland:

  • Elderberries sourced from two dozen growers in Missouri through Buehler Organics

  • Lion’s Mane mushrooms from Myers Mushrooms in Wichita, KS

  • Honey from SHoney Farm in Wamego, KS

Together, these partnerships not only fuel Lionberry’s signature Restorative Refresher, but also strengthen local farm economies. Today, Lionberry is one of the largest customers for these small businesses—helping them grow as Lionberry grows.

Powered by Local Farmers

Lionberry is more than just a drink—it’s a hub of collaboration among small farms across the Heartland:

  • Elderberries sourced from two dozen growers in Missouri through Buehler Organics

  • Lion’s Mane mushrooms from Myers Mushrooms in Wichita, KS

  • Honey from SHoney Farm in Wamego, KS

Together, these partnerships not only fuel Lionberry’s signature Restorative Refresher, but also strengthen local farm economies. Today, Lionberry is one of the largest customers for these small businesses—helping them grow as Lionberry grows.

The Road Ahead

Lionberry is preparing for the next big leap—moving into wholesale distribution with the help of co-packers and continued support from the Heartland Center network. While the journey has had challenges, including the competitive grant process that first sparked the idea, each step has strengthened the business and Bevin’s resolve.

As Bevin puts it:

“Through Heartland Center technical assistance for a grant, a business was born, and a thriving one.”

 

 

“Lionberry is more than a drink—it’s a movement, rooted in local farms, built through community partnerships, and crafted to fuel healthy, active lives.”

Meet the Team

Fortifying the Heartland: My Christmas Wish for Hy-Vee.

Lionberry 's Weekly Delusion and Re-illusion Update.

This week’s delusion is pretending our grocery stores don’t have a weak point.

This week’s re-illusion is remembering that strength comes from building on what already works, not acting like we’re starting from scratch.

Hy-Vee does a really good job bringing in local barbecue sauces, jams, honey, and other value-added foods from the Heartland.

We’re not starting from zero.

But we are starting from small.

So I handed Santa a LionBerry and gave him my Christmas list:

A fortified Hy-Vee — one that expands the Heartland section that already exists into a full, accessible, stocked-every-day aisle for local foods.

Not to replace the global or national imports like Florida oranges, California almonds, Mexico avocados, pineapple juice from Thailand, or coastal produce —

but to stand beside them, so the region isn’t left vulnerable the next time anything shakes the system:

  • fuel shortages
  • war
  • trucking strikes
  • geopolitics
  • water shortages
  • drought or dust-bowl conditions
  • port disruptions
  • cyber hits
  • natural disasters

Any one of these can break a supply chain.

A fortified regional shelf — built from the farms around Kansas, Missouri, and Nebraska — keeps us fed.

The World Cup is coming to Kansas City.

Soccer tourists from Germany, Brazil, Japan, everywhere — living in Airbnbs for three to six weeks, shopping at Hy-Vee for everything from breakfast to body soap.

If we went to Germany, we’d want Wienerschnitzel.

If we went to Brazil, we’d want feijoada.

If we went to Japan, we’d want ramen or sushi that actually tastes like Japan.

So when they come to the Heartland, they don’t want a New York hot dog or a California cheeseburger.

They want us — the real Midwest.

What do we grow and make here?

  • local barbecue sauces
  • local fruit like blueberries
  • corn tortillas, tomato sauces, and beans
  • wheat pastas and breads
  • value-added soaps made from beef tallow
  • local meat, dairy, and eggs
  • elderberry drinks

And soccer tourists staying in AirBnB's need actual essentials:

  • dish soap
  • cleaning agents
  • body soap and hygiene products
  • breakfast foods
  • snacks
  • drinks
  • basics
  • dinners

This is exactly why a stronger Heartland aisle matters — not just for crisis, but for culture, tourism, and everyday life.

This week’s delusion is pretending our grocery stores don’t have a weak point.
This week’s re-illusion is remembering that strength comes from building on what already works, not acting like we’re starting from scratch.

Hy-Vee does a really good job bringing in local barbecue sauces, jams, honey, and other value-added foods from the Heartland.
We’re not starting from zero.
But we are starting from small.

So I handed Santa a LionBerry and gave him my Christmas list:

A fortified Hy-Vee — one that expands the Heartland section that already exists into a full, accessible, stocked-every-day aisle for local foods.

Not to replace the global or national imports like Florida oranges, California almonds, Mexico avocados, pineapple juice from Thailand, or coastal produce —
but to stand beside them, so the region isn’t left vulnerable the next time anything shakes the system:

  • fuel shortages
  • war
  • trucking strikes
  • geopolitics
  • water shortages
  • drought or dust-bowl conditions
  • port disruptions
  • cyber hits
  • natural disasters

Any one of these can break a supply chain.
A fortified regional shelf — built from the farms around Kansas, Missouri, and Nebraska — keeps us fed.

The World Cup is coming to Kansas City.
Soccer tourists from Germany, Brazil, Japan, everywhere — living in Airbnbs for three to six weeks, shopping at Hy-Vee for everything from breakfast to body soap.

If we went to Germany, we’d want Wienerschnitzel.
If we went to Brazil, we’d want feijoada.
If we went to Japan, we’d want ramen or sushi that actually tastes like Japan.

So when they come to the Heartland, they don’t want a New York hot dog or a California cheeseburger.
They want us — the real Midwest.

What do we grow and make here?

  • local barbecue sauces
  • local fruit like blueberries
  • corn tortillas, tomato sauces, and beans
  • wheat pastas and breads
  • value-added soaps made from beef tallow
  • local meat, dairy, and eggs
  • elderberry drinks

And soccer tourists staying in Airbnbs need actual essentials:

  • dish soap
  • cleaning agents
  • body soap and hygiene products
  • breakfast foods
  • snacks
  • drinks
  • basics
  • dinners

This is exactly why a stronger Heartland aisle matters — not just for crisis, but for culture, tourism, and everyday life.

A shared warehouse, a shared distributor, and a unified block of local makers would let regional foods move with the same efficiency as national brands — while staying rooted right here.

Tourists will buy it.
Locals will keep it.
And if anything ever shakes the world, a fortified Hy-Vee keeps the Heartland standing.

That’s what I told Santa.
That’s my wish this year.
And that’s exactly what LionBerry is built to help do — bottle by bottle, aisle by aisle.