Athlete Spotlight: John Cantrell Chooses LionBerry for Recovery & Focus

When it comes to sports performance, recovery isn’t optional — it’s essential. That belief is shared by John Cantrell, a heavyweight boxer known for his discipline, power, and commitment to training smart.

That commitment is why John has chosen LIONBERRY as part of his routine.

Built for Sports — Not Just the Game, But the Grind

Athletes at every level push their bodies hard — in training, competition, and everyday life. LionBerry was created for that exact reality: a regenerative hydration and recovery drink made from real, regionally grown ingredients, not lab-built shortcuts.

LionBerry combines:

  • Native elderberry & elderflower — rich in naturally occurring anthocyanins that may support a healthy inflammatory response
  • Tart cherry — long valued in athletic recovery for muscle and joint support
  • Lion’s Mane mushroom — widely used to support focus, cognitive clarity, and neurological wellness
  • Local honey — clean, natural energy straight from regenerative farms

No artificial dyes. No synthetic stimulants. No powdered isolates.

Just real plants, grown with intention.

Why This Matters in Sports

Contact, impact, and physical strain are part of nearly every sport — not just boxing. Yet many athletes are still expected to “shake it off” and keep moving without meaningful nutritional support.

LionBerry was designed with the whole athlete in mind:

  • Post-exertion hydration
  • Cognitive and mental clarity support
  • Clean recovery for training days and rest days alike

As John Cantrell puts it, LionBerry helps him stay sharp, recovered, and ready — not just for competition, but for the work that happens long before the spotlight.

From Farm to Athlete

LionBerry isn’t just about performance — it’s about regeneration.

Every bottle supports:

  • Regenerative farming practices
  • Midwest-grown ingredients from Kansas and Missouri
  • Shorter supply chains and stronger regional farm economies

It’s hydration that gives back — to the athlete, to the land, and to the communities growing the ingredients.

Recovery for Athletes. Clarity for Everyday Life.

While LionBerry is built for sports, it’s not exclusive to elite competition. Weekend warriors, outdoor enthusiasts, gym-goers, and fans all deserve hydration that actually supports the body — without neon colors or artificial formulas.

Whether you’re stepping into the ring, hitting the trail, or recovering after a long day, LionBerry shows up the same way John Cantrell does: grounded, focused, and ready.

This isn’t just hydration.
It’s regenerative recovery — built for real life, and real performance.

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Elderberry’s Reputation Problem Doing It Right So It Actually Works

Lionberry 's Weekly Delusion and Re-illusion Update.

We make two products with elderberry: LionBerry Regenerative Hydration and Elderberry Sips. Neither one is a syrup.

Syrup is fine for pancakes. Thicker is not better.

For elderberry — as food, as medicine, for maximum benefit — drop the pH, pasteurize fast, protect plant properties, no powders.

Long, slow steeping in heat — like simmering elderberry with spices for hours — is not better. Powder is fine for powdered sugar, powdered snow, and baby powder — but not elderberry. There is no place for powder in food. Dehydrating and powdering food changes cell structure, uses too much heat, and burns off delicate plant properties.

We never use dehydrated powder. Most powdered elderberry comes from overseas. About 95% of drugstore elderberry products rely on powdered European elderberry.

We use the native American elderberry — Sambucus canadensis, fresh-pressed. American elderberry contains dramatically higher levels of anthocyanins — the purple antioxidants — roughly 10× the antioxidant activity of blueberries, for perspective. It’s beyond a superfruit. It also has antiviral activity and supports gut health and immune modulation.

LionBerry Regenerative Hydration is more than a sports drink. It’s a recovery drink — for after you got your butt kicked, or for whatever it is that life did to you.

It’s strange what we give athletes and kids: sports drinks and energy drinks loaded with artificial colors, sweeteners, powdered isolates, and caffeine. LionBerry is the opposite. Not an energy drink. No isolates. No powders. Whole plants, intact, grown out of the ground by farmers.

Plants work through synergy. Their compounds evolved to function together. Isolating one molecule misses the point.

For LionBerry Regenerative Hydration, we start with a clear, light base of elderflower tea — easily drinkable — and add it to our elderberry. The anthocyanins in elderberry are delicate. Long heat destroys them. Repeated freezing and thawing destroys them. Powdering destroys them.

Mass spectrometry consistently shows that whole-food preparations retain broader nutritional complexity than powders or isolates. Dehydration and reduction require too much heat — the plant properties burn off.

We engineer pH first — not reduction, not boiling, not cooking it down into a syrup.

Elderberry starts around pH 5.1. That’s too high for safe bottling.

People brag about odd things. I have heard competitors advertise that they never add water to their elderberry syrup. Good. I should hope not.

Making an elderberry syrup is about as medicinal as making pancake syrup. Making syrup is traditionally done by cooking elderberry down with honey and spices. That’s worse than adding water. The plant properties are all gone.

To preserve plant properties, you need to drop the pH to prevent botulism, preserve anthocyanins, and proceed with a hot fill, hold, and then hermetically seal — without boiling the plant into oblivion.

We don’t make syrup.

Our second product is Elderberry Sips — that’s the name. Capital E. Capital S. Plural.

Elderberry Sips uses fresh-pressed elderberry — never powder, never concentrate. We add Concord grape ( RESERVITOL-heart support) and tart cherry (melatonin & magnesium). Together they naturally drop the pH to ~3.7, allowing fast pasteurization without heat that causes degradation of purple elderberry anthocyanins The lower pH protects the delicate plant properties. Elderberry Sips is ~15% tart cherry and Concord Grape added to fresh pressed American Elderberry — without gallons of honey and without turning it into a syrup sugar bomb.

A syrup is defined as ~60% solids. To get there, you must boil and reduce. That process destroys anthocyanins.

Cinnamon is great — but it needs long, hot steeping. Elderberry needs fast, controlled heat. They are biologically opposite processes.

And yes, we use glass. We hate hauling it. We are beasts of burden. It’s heavy. It breaks. It’s fragile. It’s expensive to ship. Less-than-truckload shipping is brutal. There are glass tariffs.

But plastic leaches. Aluminum has plastic liners. And healthy bodies deserve better.

We don’t water down syrup. We don’t confuse chemistry with marketing.

We don’t want anyone out of business. We want elderberry done right.

When elderberry “doesn’t work,” it’s usually not the plant’s fault — it’s been overheated in dehydration, over-reduced in making a syrup, powdered and shipped from overseas, repeatedly frozen and thawed, or cooked into oblivion.

Quality matters. Results matter. Temperature, water activity, and pH matter.

We want elderberry’s reputation to be higher. We want better results. We want people impressed because it actually works.

Do elderberry right.