BUSINESS SECRETS WEEKLY

LionBerry’s Weekly Delusion & Re-Illusion Update Lion’s Mane Mushroom Powder in Your Coffee Isn’t Lifting Your Brain Fog. Welcome to Health Food Washing 101: Where Marketing Is the Science and the Label Is the Proof. If It’s on the Label, It Must Be True??? THE BOTTOM LINE — FOR THOSE WHO DON’T READ THE WHOLE […]

Presentation at the Great Plains Growers Conference

Heartland Elderberry Collaborative (Heartland ECo) “Instead of asking each farm to grow bigger, we’re building shared capacity so farms can stay viable at their current scale while accessing value-added markets.” An AgriCluster Pilot for Shared Infrastructure and Value-Added Market AccessEastern Kansas / Western Missouri PROBLEM CONTEXT Small and mid-sized farms face persistent structural barriers to […]

Athlete Spotlight: John Cantrell Chooses LionBerry for Recovery & Focus

When it comes to sports performance, recovery isn’t optional — it’s essential. That belief is shared by John Cantrell, a heavyweight boxer known for his discipline, power, and commitment to training smart. That commitment is why John has chosen LIONBERRY as part of his routine. Built for Sports — Not Just the Game, But the […]

Elderberry’s Reputation Problem Doing It Right So It Actually Works

We make two products with elderberry: LionBerry Regenerative Hydration and Elderberry Sips. Neither one is a syrup. Syrup is fine for pancakes. Thicker is not better. For elderberry — as food, as medicine, for maximum benefit — drop the pH, pasteurize fast, protect plant properties, no powders. Long, slow steeping in heat — like simmering […]

FOX 43 News Holiday Fling: Lionberry

TOPEKA (KTMJ) – Fox 43 AM Live’s Dane Kroll & John Cantrell chat with Bevin Brooks about Lionberry and what you can find at her booth while shopping at the Holiday Fling, December 13th & 14th, at the Stormont Vail Events Center. Click to watch our TV interview on KSNT

When Words Lose Their Meaning

The phrase “food is medicine” has become the wellness world’s version of “thoughts and prayers.” Everyone says it. Everyone feels good saying it. And almost nobody means anything real when they do. That’s the danger—not the phrase itself, but what happens when language gets stretched so far it stops pointing to anything true. The original […]

Meeting with Sharice Davids

Lionberry is always looking for the purple win! Thank you, Congresswoman Sharice Davids for taking the time to meet with Kansas farmers and help us to promote sustainability and infrastructure through your Local Grocery Initiative.

Local value-added products aren’t cute. They’re insurance.

Lionberry 's Weekly Delusion and Re-illusion Update.

People act like small batch is a hobby.

Nope.

Every bottle from a small farmer is a value-added product inside a value food chain.

That chain is made of humans, not container ships.

If global trade gets tariffed to death, or the truckers strike, or a war kicks off, or a fuel shortage hits, or a natural disaster…guess what?

Walmart will not be driving to Thailand for pineapple juice.

Local food is the only thing that can actually disrupt the global supply chain — in a good way.

And here’s the delusion:

Everyone thinks “we’ll connect with the local farmers when we need them.”

Nope.

If the shelves go empty, it’s already too late.

Now is the time to get the relationships built. The value chain in motion. 

Now is the time to slot locals in the stores — even if it’s as “novelty items” at first on a local farm shelf.

Because when the global pipeline hiccups?

The people who will actually feed your region

aren’t the ones with the biggest warehouses.

Shop local or… we’ll be learning how to season cardboard and call it rustic.