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BUSINESS SECRETS WEEKLY

LionBerry’s Weekly Delusion & Re-Illusion Update Lion’s Mane Mushroom Powder in Your Coffee Isn’t Lifting Your Brain Fog. Welcome to Health Food Washing 101: Where Marketing Is the Science and the Label Is the Proof. If It’s on the Label, It Must Be True??? THE BOTTOM LINE — FOR THOSE WHO DON’T READ THE WHOLE […]

Presentation at the Great Plains Growers Conference

Heartland Elderberry Collaborative (Heartland ECo) “Instead of asking each farm to grow bigger, we’re building shared capacity so farms can stay viable at their current scale while accessing value-added markets.” An AgriCluster Pilot for Shared Infrastructure and Value-Added Market AccessEastern Kansas / Western Missouri PROBLEM CONTEXT Small and mid-sized farms face persistent structural barriers to […]

Athlete Spotlight: John Cantrell Chooses LionBerry for Recovery & Focus

When it comes to sports performance, recovery isn’t optional — it’s essential. That belief is shared by John Cantrell, a heavyweight boxer known for his discipline, power, and commitment to training smart. That commitment is why John has chosen LIONBERRY as part of his routine. Built for Sports — Not Just the Game, But the […]

Elderberry’s Reputation Problem Doing It Right So It Actually Works

Elderberry has a reputation problem. People try it and they say it kind of works. Sometimes. Maybe a little. That is not the berry’s fault. That is what got done to the berry long before it ever reached the bottle. So let me start with what this berry can actually do when it is done […]

FOX 43 News Holiday Fling: Lionberry

TOPEKA (KTMJ) – Fox 43 AM Live’s Dane Kroll & John Cantrell chat with Bevin Brooks about Lionberry and what you can find at her booth while shopping at the Holiday Fling, December 13th & 14th, at the Stormont Vail Events Center. Click to watch our TV interview on KSNT

When Words Lose Their Meaning

The phrase “food is medicine” has become the wellness world’s version of “thoughts and prayers.” Everyone says it. Everyone feels good saying it. And almost nobody means anything real when they do. That’s the danger—not the phrase itself, but what happens when language gets stretched so far it stops pointing to anything true. The original […]

The rising tide lifts all boats.

Lionberry 's Weekly Delusion and Re-illusion Update.

We can support our competitors! Its ok to cheer each other on!!!

I’m hard wired for this, but I should take more time to  explain why… 

Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.

A niche doesn’t get big because one company dominates it.

A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.

Cheering your competitors on is not charity.

It’s category creation.

When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.

You don’t need a bigger slice of the pie.

You need a bigger pie.

Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)