Good-Natured Nutrition
Good-Natured Nutrition
New research from Washington State University says yes! In a recent clinical trial published in Nutrients, researchers from the WSU Elson S. Floyd College of Medicine shared their findings about how elderberry can benefit weight management and metabolic health.
Specifically, they found that consuming 12 ounces of elderberry juice every day for a week can positively affect gut biomes while improving fat oxidization and glucose tolerance.
“This study contributes to a growing body of evidence that elderberry, which has been used as a folk remedy for centuries, has numerous benefits for metabolic as well as prebiotic health.” – Patrick Solverson, assistant professor Elson S. Floyd College of Medicine Washington State University
You can read the full clinical trial here.
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)