The Trojan in the Hedgerows: One Woman’s Elderberry Mission in the Heartland

My Bevin Brooks Co-Chair of The Heartland American Elderberry Collaborative A small Trojan in the Heartland, Lori Trojan’s elderberry farm began not with a nursery order, but with a friend’s overgrown backyard bush that needed to be cleared. Sitting in the kitchen with American elderberry (Sambucus canadensis) farmer and master herbalist Lori Trojan—a great competitor […]

Slaying the Cyclops

How the Twelve-Eyed Toad Sees What One Eye Cannot A working treatise by Bevin Brooks The Cyclops had one eye. One eye sees flat… no depth, no distance, no second opinion. And that’s every one of us if we’re honest. Every founder, every farmer alone with the thing they know, looking from the one spot […]

Elderberry Curious?

One elderberry plant. One hunch. The hunch was that this plant… American elderberry (Sambucus canadensis, also classified by some authorities as Sambucus nigra subsp. canadensis)… was going to matter. Not just to my humble farm. Not just to my health. To my region. To the way we feed people. To the soil we leave behind. […]

Heartland American Elderberry Collaborative: Rooted in Real Farms

Across America’s heartland, farmers are searching for ways to build healthier soils, strengthen their operations, and leave a lasting legacy for future generations. The Heartland American Elderberry Collaborative was created to support that vision by helping growers discover the remarkable potential of elderberries as a regenerative crop. Elderberries offer more than a harvest. Their deep […]

The Dark Berry

BS Weekly #13 The color is not a coincidence. The dark, almost-black purple of elderberry is not just a visual marker of ripeness. It is a signal of bioactive density. The anthocyanin molecule responsible for that color… cyanidin-3-glucoside, or C3G… is pH-responsive, meaning its molecular structure physically shifts depending on the acidity of its environment […]

Dirty Deeds Done Dirt Cheap… American Heartland Elderberry Collaborative Hits the Road

Farmer Mickey Gallagher, the “Johnny Elderberry Seed” of KC Farmyard, joined by Bevin Brooks of LIONBERRY, are the co-chairs of the American Heartland Elderberry Collaborative… AHECo. They have been touring member farms of their AgriCluster and helping to cultivate the American elderberry across Kansas and Missouri. This week the co-chairs visited Jeremy Fyler of Fyler […]

LionBerry Regenerative™ to Pour at Stems

Overland Park Arboretum & Botanical Gardens • May 16, 2026 LionBerry Regenerative™ will be featured at Stems: A Garden Soirée — A Cause to Celebrate, the signature fundraiser supporting the Arts & Recreation Foundation of Overland Park and the Overland Park Arboretum & Botanical Gardens. Guests will enjoy an all-inclusive evening of food, botanical beverages, […]

Lit From Within: An Upcycled LIONBERRY Bottle

There’s a six-foot bottle of LIONBERRY REGENERATIVE HYDRATION on its way to Kansas from Canada. It used to be a water heater. Dave — the artist behind Theeupcycler Metal Art, based in Wetaskiwin, Alberta — takes things the world throws away and gives them a second life. Old water heaters. Car parts. Scrap steel. With […]

Local value-added products aren’t cute. They’re insurance.

Lionberry 's Weekly Delusion and Re-illusion Update.

People act like small batch is a hobby.

Nope.

Every bottle from a small farmer is a value-added product inside a value food chain.

That chain is made of humans, not container ships.

If global trade gets tariffed to death, or the truckers strike, or a war kicks off, or a fuel shortage hits, or a natural disaster…guess what?

Walmart will not be driving to Thailand for pineapple juice.

Local food is the only thing that can actually disrupt the global supply chain — in a good way.

And here’s the delusion:

Everyone thinks “we’ll connect with the local farmers when we need them.”

Nope.

If the shelves go empty, it’s already too late.

Now is the time to get the relationships built. The value chain in motion. 

Now is the time to slot locals in the stores — even if it’s as “novelty items” at first on a local farm shelf.

Because when the global pipeline hiccups?

The people who will actually feed your region

aren’t the ones with the biggest warehouses.

Shop local or… we’ll be learning how to season cardboard and call it rustic.