Heartland Regional Food Business Center

Thank you to the Heartland Regional Food Business Center for their post about Lionberry on Instagram!

The Business Center is an incredible community resource that supports farm and food enterprises as they develop food and markets in the region. You can follow their Instagram page and view the post below.

In their own words:

“The Heartland Regional Food Business Center works to build a more resilient, responsive, and competitive food system by providing localized and proactive assistance to small, mid-sized, and diverse food and farm businesses, as well as local and regional food sector initiatives. It is one of 12 Regional Food Business Centers established in 2023 and funded initially by the United States Department of Agriculture.”

To learn more about the Heartland Regional Food Business Center, you can visit their website here: https://heartlandfoodbusiness.org/

Local value-added products aren’t cute. They’re insurance.

Lionberry 's Weekly Delusion and Re-illusion Update.

People act like small batch is a hobby.

Nope.

Every bottle from a small farmer is a value-added product inside a value food chain.

That chain is made of humans, not container ships.

If global trade gets tariffed to death, or the truckers strike, or a war kicks off, or a fuel shortage hits, or a natural disaster…guess what?

Walmart will not be driving to Thailand for pineapple juice.

Local food is the only thing that can actually disrupt the global supply chain — in a good way.

And here’s the delusion:

Everyone thinks “we’ll connect with the local farmers when we need them.”

Nope.

If the shelves go empty, it’s already too late.

Now is the time to get the relationships built. The value chain in motion. 

Now is the time to slot locals in the stores — even if it’s as “novelty items” at first on a local farm shelf.

Because when the global pipeline hiccups?

The people who will actually feed your region

aren’t the ones with the biggest warehouses.

Shop local or… we’ll be learning how to season cardboard and call it rustic.