Good-Natured Nutrition
Good-Natured Nutrition
Thank you to the Heartland Regional Food Business Center for their post about Lionberry on Instagram!
The Business Center is an incredible community resource that supports farm and food enterprises as they develop food and markets in the region. You can follow their Instagram page and view the post below.
In their own words:
“The Heartland Regional Food Business Center works to build a more resilient, responsive, and competitive food system by providing localized and proactive assistance to small, mid-sized, and diverse food and farm businesses, as well as local and regional food sector initiatives. It is one of 12 Regional Food Business Centers established in 2023 and funded initially by the United States Department of Agriculture.”
To learn more about the Heartland Regional Food Business Center, you can visit their website here: https://heartlandfoodbusiness.org/
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)