Good-Natured Nutrition
Good-Natured Nutrition
We are thrilled to announce that Lionberry will have a booth at the Kansas State Fair in Hutchinson! This huge, 10-day event is held at the Kansas State Fairgrounds beginning Sept. 5.
This will cap an exciting and busy summer of farmers markets, fairs, and festivals. You can find our full schedule here.
In addition to the market portion of the Kansas State Fair, organizers have a great entertainment calendar set up for the Nex-Tech Grandstand including a comedy set from Jeff Dunham, and concerts from acts like The Fray, Plain White T’s, Ludacris and Josh Turner.
Get your tickets now and we’ll see you in Hutch!
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)