Good-Natured Nutrition
Good-Natured Nutrition
Buehler Farms has been a staple in the local farming community for more than 125 years. Located in Mt. Vernon, Missouri, Buehler Farms is committed to “agroforestry” which they describe as:
At Buehler Farms, we approach farming with the belief that healthy land produces healthy plants and elderberry is at the heart of that mission. By using agroforestry, we grow elderberries in a way that works with nature, not against it. That means planting them alongside trees, cover crops, and pollinator habitats to create a diverse, living system that benefits the soil, supports wildlife, and produces long-term harvests.
They have taught us so much about farming and embracing our local resources! We are proud to partner with Buehler Farms and other local businesses because we are Stronger Together than we are apart!
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)