Huge news for our friends at Myers Mushrooms

Photo of Eric Myers and his daughter standing in front of a bottling machine.

Myers Mushrooms announced today that their bottling line is fully assembled! In addition to more great mushroom products from Eric and his team, that also means we can make even more LionBerry Restorative Refresher this summer to keep you hydrated. Our founder Bevin Brooks said it best in her comment: “No Sleep till HYDRATION! We […]

All About AgriClusters

What in the world is an AgriCluster? Ultimately, it is a fancy compound word that refers to interconnected agricultural businesses operating within a small radius. Or, as the North American Food Systems Network says: In order to support these AgriClusters, the North American Food Systems Network created the AgriCluster Resilience and Expansion (ACRE) program. ACRE, […]

International Elderberry Symposium

Photo of a presentation booth with one person behind a table and two customers in front.

We had a wonderful time this week at the International Elderberry Symposium in Columbia, Mo.! Thanks to the amazing friends we made there, we will have some big announcements coming soon, so stay tuned! One of those big connections we made was with Elderglen, an Australian company producing elderberry products. We also got to hang […]

Heartland Regional Food Business Center

Thank you to the Heartland Regional Food Business Center for their post about Lionberry on Instagram! The Business Center is an incredible community resource that supports farm and food enterprises as they develop food and markets in the region. You can follow their Instagram page and view the post below. In their own words: “The […]

Lionberry Will Be at KC Pride

Pride Month is here and we are excited to announce that Lionberry will be at KC Pride, June 6-8. You can find us in the food truck section and try the first farmed sports drink, Lionberry Restorative Refresher! View this post on Instagram A post shared by KC PRIDE (@kcpride1) It’s also been fun to […]

Lionberry at the Kansas State Fair

Kansas State Fair logo with a sunflower on top of the stacked words "Kansas State Fair."

We are thrilled to announce that Lionberry will have a booth at the Kansas State Fair in Hutchinson! This huge, 10-day event is held at the Kansas State Fairgrounds beginning Sept. 5. This will cap an exciting and busy summer of farmers markets, fairs, and festivals. You can find our full schedule here. In addition […]

Elderberry and Regenerative Farming

Photo of an elderberry plant. It's a light green color with white flower buds.

Elderberry is an EASY way to start Regenerative Farming Practices! Elderberry plays a beneficial role in REGENERATIVE AGRICULTURE! 1. PREVENTS SOIL EROSION because elderberry has an extensive root systems that help stabilize soil and prevent erosion, especially in areas prone to runoff. 2. Suitable for Marginal Lands: Elderberry can thrive in soil considered less productive […]

Local Partner Spotlight: SHoney Farm and Kennel

Photo of Lionberry Refresher bottle in front of a display of creamed honey products.

If you have visited our LionBerry booth at a recent show, you have probably seen bottles of honey from our friends at SHoney Farm and Kennel. Located in Pottawatomie County,  Kenny and Courtney started Shoney in 2021 with a single hive and have now grown into a multi-yard operation where they raise honeybees, harvest honeycomb […]

Local Partner Spotlight: Myers Mushrooms

Bevin Brooks of Lionberry and Eric Myers of Myers Mushrooms sitting and smiling with their arms crossed.

Eric Myers of Myers Mushrooms is one of our biggest small business allies! This commercial mushroom master has shared so much knowledge with us and we even wrangled him for a recent dinner when we were in Wichita for The Women’s Fair.  Myers started his business in El Paso, Texas, in 2015 and eventually moved […]

Local Partner Spotlight: Buehler Farms

Dave Buehler of Buehler Organics

Buehler Farms has been a staple in the local farming community for more than 125 years. Located in Mt. Vernon, Missouri, Buehler Farms is committed to “agroforestry” which they describe as: At Buehler Farms, we approach farming with the belief that healthy land produces healthy plants and elderberry is at the heart of that mission. […]

Presentation at the Great Plains Growers Conference

Lionberry 's Weekly Delusion and Re-illusion Update.

Heartland Elderberry Collaborative (Heartland ECo)


“Instead of asking each farm to grow bigger, we’re building shared capacity so farms can stay viable at their current scale while accessing value-added markets.”

An AgriCluster Pilot for Shared Infrastructure and Value-Added Market Access
Eastern Kansas / Western Missouri



PROBLEM CONTEXT

Small and mid-sized farms face persistent structural barriers to entering value-added markets, including:

• Limited access to processing infrastructure
• Limited cold storage capacity
• Transportation constraints
• Fragmented, uncoordinated distribution
• High costs from duplicating equipment and logistics across individual farms

These constraints restrict grower profitability, inhibit vertical integration, and reduce the viability of diversified regional food systems.



WHAT HEARTLAND ECo IS

The Heartland Elderberry Collaborative (Heartland ECo) is an active, facilitated, place-based AgriCluster pilot organizing elderberry growers and processors in eastern Kansas and western Missouri.

• Facilitated through ACRE (AgriCluster Resilience and Expansion)
• Emphasizes collective capacity-building and shared infrastructure
• Designed to enable farm-level vertical integration (grow, process, and take products to market)
• Structured to share infrastructure, governance, and market access



WHAT HEARTLAND ECo IS NOT

• Not a single-farm expansion program
• Not a commodity-scale production model
• Not a vertically integrated corporate system



WHY ELDERBERRY

• Performs well on marginal soils
• Integrates with soil-health and regenerative practices
• Supports perennial hedgerows and diversified systems
• Enables multiple value-added pathways (destemming, juicing, beverage and supplement production)
• Aligns with growing consumer demand for regionally produced products

The pilot is explicitly designed to test repeatability across additional non–Big Ag crops, including tomatoes, fruit crops, and legumes.



CURRENT PILOT STATUS

• Core grower group established
• Regular coordination underway
• Shared infrastructure priorities identified
• Grower recruitment initiated
• Early coordination with grocery buyers in progress



SHARED INFRASTRUCTURE HUB CONCEPT

The Heartland ECo model proposes a centralized hub facility located south of Kansas City to support participating farms and processors.

• Aggregation and intake
• Cold storage
• Destemming
• Juicing
• Bottling
• Short-haul regional distribution

The hub is intended to reduce duplicated equipment costs, logistical inefficiencies, and fragmented distribution efforts that commonly limit small-farm participation in value-added markets.



PILOT OBJECTIVES

Establish a functioning elderberry AgriCluster
Create shared access to processing, storage, and distribution infrastructure
Build collective grant-writing and fundraising capacity
Coordinate educational outreach related to elderberry and soil-health practices
Evaluate feasibility of scaling the model across additional crops and regions



FORTHCOMING PILOT STUDY

This poster outlines a proposal for a forthcoming pilot study to formally evaluate the effectiveness of the Heartland ECo model.

• Economic impact
• Grower profitability
• Infrastructure utilization
• Soil-health indicators
• Logistical efficiency
• Replicability across crops and regions

DOWNLOAD POSTER HERE