Lionberry
REGENERATIVE
Researchers from the University of South Florida, the University of Missouri, A.T. Still University, Indiana University, and the Children’s Hospital Colorado asked that exact question in their recent study. Focused specifically on patients with mild cognitive impairment, they concluded the following: “Preliminary findings show that daily elderberry juice consumption for 6 months in patients with […]
Lionberry found a huge pride of LIONESSES to be drawn to! First off, I am here for the @thewomensfair! Those Lionesses are the epitome of women’s entrepreneurial spirit! AND Tonight before the show, I am at the Wichita Packaging and Labeling Workshop in Ala Carte Kitchen Incubator by Create Campaign learning from Jenny Doty of […]
Lionberry recently celebrated Ag Day at the Kansas State Capitol. We talked about planting Elderberry and our quest to get Kansas on the map as a top producer of Elderberry! We took samples of our Elderberry SIPS and Lionberry Restorative Refreshers! And, of course, we talked about our new home at the Olathe K-State Food […]
The Epitome stopped by one of our pop-ups at the West Bottoms Market in Kansas City, Mo. He has been posting local business/restaurant reviews called HOOD DUDE FOOD REVIEW. He might be taking Elderberry Shots more often after he tries a Lionberry! Thanks for the kind words!
One of the most important parts of our day-to-day work is the ability to lift other local businesses along the way. Here are just a few of the ways we incorporate them: Ingredients Marketing We are also part of the Elder Farms Collective which includes 20-plus farms we buy additional elderberry from if we run […]
Ahead of the KC Love event at Union Station, Lioberry founder Bevin Brooks was interviewed on FOX4 in Kansas City. We had a great time at KC Love and enjoyed meeting so many of you! You can see the full segment below:
We recently received a question from one of our customers and thought we would share our answer here: Post Question: Fresh pressed sounds like wasn’t cooked? Am I misunderstanding? Because elderberries must be cooked before being consumed to prevent risk of cyanide poisoning. Answer: Great question! The elderberry is fresh-pressed before it is lightly pasteurized to […]
We want to thank From the Land of Kansas (FLOK) for featuring Lionberry this month across its social media channels. We’ve shared a few of their posts below for you to enjoy:
In December, we participated in Jingle! at Legends Field in Kansas City, Kan. Here is a preview of our booth. Stay tuned for more event announcements in the new year!
Lionberry founder Bevin Brooks was recently featured on KC Spotlight to help preview the Johnson County Home & Garden Show. WHAT: Johnson County Home & Garden ShowWHEN: January 24-26 (Friday 10 a.m. to 9 p.m.; Saturday 10 a.m. to 9 p.m.; Sunday 10 a.m. to 6 p.m.)WHERE: Booth #86 at the Overland Park Convention Center […]
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)