Lionberry
REGENERATIVE
New research from Washington State University says yes! In a recent clinical trial published in Nutrients, researchers from the WSU Elson S. Floyd College of Medicine shared their findings about how elderberry can benefit weight management and metabolic health. Specifically, they found that consuming 12 ounces of elderberry juice every day for a week can […]
Let’s talk elderberry! We often have customers ask when or how to take our products for the maximum effect. We hope these tips below help to answer your questions. How often should I elderberry? I like to take it every day for immune support and inflammation. Peer-reviewed published research studies show that the anti-inflammatory effect […]
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)