Good-Natured Nutrition
Good-Natured Nutrition
Researchers from the University of South Florida, the University of Missouri, A.T. Still University, Indiana University, and the Children’s Hospital Colorado asked that exact question in their recent study. Focused specifically on patients with mild cognitive impairment, they concluded the following:
“Preliminary findings show that daily elderberry juice consumption for 6 months in patients with MCI is feasible and well tolerated and may provide some benefit to visuospatial cognitive flexibility. Patterns of preliminary blood-based inflammatory markers suggest that elderberry juice may lead to the reduction in low-grade inflammation compared with a placebo–control. These promising preliminary findings provide support for larger, more definitive prospective studies with longer follow-ups to better understand mechanisms of action and the clinical utility of elderberries for potentially mitigating cognitive decline.”
Read the full article here:
We can support our competitors! Its ok to cheer each other on!!!
I’m hard wired for this, but I should take more time to explain why…
Because if your niche is tiny, you don’t need to “win the market,” you need to grow the market.
A niche doesn’t get big because one company dominates it.
A niche gets big because multiple companies prove the category exists, educate consumers, normalize the product, and make the market safer, easier, and more familiar to enter.
Cheering your competitors on is not charity.
It’s category creation.
When your competitor gets press, or distribution, or a rave review — they’re not “stealing your customers.” They’re doing free education, building demand, and making it easier for the next person in that buyer’s journey to understand exactly what your product is.
You don’t need a bigger slice of the pie.
You need a bigger pie.
Or a Rising Tide that raises all boats!!! (Yey! I caught a fish!)