Elderberry Curious?

One elderberry plant. One hunch.

The hunch was that this plant… American elderberry (Sambucus canadensis, also classified by some authorities as Sambucus nigra subsp. canadensis)… was going to matter. Not just to my humble farm. Not just to my health. To my region. To the way we feed people. To the soil we leave behind.

I am a small elderberry grower in Spring Hill, Kansas. I am especially fascinated by the value-added side of agriculture and what happens when farmers can keep more of the value chain close to home.

For me, elderberry came in through the side door. I was using it on myself first.

I have brain tumors and something called mass effect. That is what happens when a tumor starts acting like a bully and pushing on nearby structures. In my case, it was creating inflammation around my hippocampus.

The elderberry helped. Not in a miraculous way. Not quickly. Over six or seven months I started noticing changes. I heard it before I understood it. My speech began clearing up. Words came easier. The fog seemed lighter.

Later, I had imaging through both KU and Mayo Clinic that showed a reduction in inflammation around my hippocampus.

Elderberry is rich in anthocyanins. One of the metabolites associated with those compounds is protocatechuic acid, which is capable of crossing the blood-brain barrier. A plant doing what plants have always done was my best explanation for what I was experiencing.

That changed what I was willing to do with my life.

That got my attention.

I wanted to know more. Not just how to grow it. How to grow it really well. How to process it without destroying what makes it worth growing. How to put it in front of more people without losing the thread that runs from soil to bottle to brain.

Ground to bottle to brain.

That became the question.

So I started driving. Not figuratively. Actually driving. Driving. Driving. Driving some more.

I started talking with Mickey Gallagher. Mickey is the Johnny Elderberry Seed of Kansas City. He has an ag degree, runs Farmyard KC, grows in high tunnels, and serves as caretaker of the American elderberry plantings at Casa Somerset for Michael Hursey. Mickey is that rare person who can pivot between irrigation, cultivars, grant paperwork, rocking his baby to sleep, and lunch plans all in the same conversation and never lose his place.

Lori Trojan was already there too. Wild Ivy Herb Farm. Master gardener. Master herbalist. Educator. Storyteller. And owner of one of the best laughs in the group. Lori learned this work the long way… through her mother, her grandmother, and the long quiet line of women who knew which plant did what before there was an internet to ask. The kind of knowledge you cannot get from Google because the people who held it never bothered to write it down.

And then there is Michael Hursey. Regional networker. Host. Champion of the small farmer. Michael has spent years pushing for vertical integration and finding ways for farmers to keep some of the value they create instead of handing it off three steps up the chain. Our earliest meetings happened at Casa Somerset.

That was the core.

Then I drove some more.

I took Michael Hursey to Elder Farms for a day of learning. I drove out to Lori’s farm, Wild Ivy Herb Farm, countless times. Lori and I visited Mark Allison and toured his elderberry winery. I toured wineries throughout Miami County and learned about agritourism through the network Mark helped build. I drove out to Cassandra at Wild Oaks in Missouri. I went down to Dave Buehler’s place in Mount Vernon as often as I could. I visited Jeremy Fyler at Fyler Farms in Missouri.

I go to as many conferences, seminars, farm groups, markets, workshops, and places where farmers can be found as I possibly can. I listen. I ask questions. I pay attention.

One of the things Mickey and I love most now is farm visits. That’s where we really get down in the dirt with people. With the farmers. With the growers. That’s where the real conversations happen.

At the same time, through my own elderberry business, I spend a lot of time in front of the public every week selling elderberry products, answering questions, and listening to what consumers actually care about.

I talked to farmers at farmers markets and dreamers at holiday boutiques and planners at home shows and people who had planted and people who wanted to plant and people who had never heard of elderberry and somehow ended up in a twenty-minute conversation with me anyway. Sorry to those people. Also you’re welcome.

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Fortifying the Heartland: My Christmas Wish for Hy-Vee.

Lionberry 's Weekly Delusion and Re-illusion Update.

This week’s delusion is pretending our grocery stores don’t have a weak point.

This week’s re-illusion is remembering that strength comes from building on what already works, not acting like we’re starting from scratch.

Hy-Vee does a really good job bringing in local barbecue sauces, jams, honey, and other value-added foods from the Heartland.

We’re not starting from zero.

But we are starting from small.

So I handed Santa a LionBerry and gave him my Christmas list:

A fortified Hy-Vee — one that expands the Heartland section that already exists into a full, accessible, stocked-every-day aisle for local foods.

Not to replace the global or national imports like Florida oranges, California almonds, Mexico avocados, pineapple juice from Thailand, or coastal produce —

but to stand beside them, so the region isn’t left vulnerable the next time anything shakes the system:

  • fuel shortages
  • war
  • trucking strikes
  • geopolitics
  • water shortages
  • drought or dust-bowl conditions
  • port disruptions
  • cyber hits
  • natural disasters

Any one of these can break a supply chain.

A fortified regional shelf — built from the farms around Kansas, Missouri, and Nebraska — keeps us fed.

The World Cup is coming to Kansas City.

Soccer tourists from Germany, Brazil, Japan, everywhere — living in Airbnbs for three to six weeks, shopping at Hy-Vee for everything from breakfast to body soap.

If we went to Germany, we’d want Wienerschnitzel.

If we went to Brazil, we’d want feijoada.

If we went to Japan, we’d want ramen or sushi that actually tastes like Japan.

So when they come to the Heartland, they don’t want a New York hot dog or a California cheeseburger.

They want us — the real Midwest.

What do we grow and make here?

  • local barbecue sauces
  • local fruit like blueberries
  • corn tortillas, tomato sauces, and beans
  • wheat pastas and breads
  • value-added soaps made from beef tallow
  • local meat, dairy, and eggs
  • elderberry drinks

And soccer tourists staying in AirBnB’s need actual essentials:

  • dish soap
  • cleaning agents
  • body soap and hygiene products
  • breakfast foods
  • snacks
  • drinks
  • basics
  • dinners

This is exactly why a stronger Heartland aisle matters — not just for crisis, but for culture, tourism, and everyday life.

This week’s delusion is pretending our grocery stores don’t have a weak point.
This week’s re-illusion is remembering that strength comes from building on what already works, not acting like we’re starting from scratch.

Hy-Vee does a really good job bringing in local barbecue sauces, jams, honey, and other value-added foods from the Heartland.
We’re not starting from zero.
But we are starting from small.

So I handed Santa a LionBerry and gave him my Christmas list:

A fortified Hy-Vee — one that expands the Heartland section that already exists into a full, accessible, stocked-every-day aisle for local foods.

Not to replace the global or national imports like Florida oranges, California almonds, Mexico avocados, pineapple juice from Thailand, or coastal produce —
but to stand beside them, so the region isn’t left vulnerable the next time anything shakes the system:

  • fuel shortages
  • war
  • trucking strikes
  • geopolitics
  • water shortages
  • drought or dust-bowl conditions
  • port disruptions
  • cyber hits
  • natural disasters

Any one of these can break a supply chain.
A fortified regional shelf — built from the farms around Kansas, Missouri, and Nebraska — keeps us fed.

The World Cup is coming to Kansas City.
Soccer tourists from Germany, Brazil, Japan, everywhere — living in Airbnbs for three to six weeks, shopping at Hy-Vee for everything from breakfast to body soap.

If we went to Germany, we’d want Wienerschnitzel.
If we went to Brazil, we’d want feijoada.
If we went to Japan, we’d want ramen or sushi that actually tastes like Japan.

So when they come to the Heartland, they don’t want a New York hot dog or a California cheeseburger.
They want us — the real Midwest.

What do we grow and make here?

  • local barbecue sauces
  • local fruit like blueberries
  • corn tortillas, tomato sauces, and beans
  • wheat pastas and breads
  • value-added soaps made from beef tallow
  • local meat, dairy, and eggs
  • elderberry drinks

And soccer tourists staying in Airbnbs need actual essentials:

  • dish soap
  • cleaning agents
  • body soap and hygiene products
  • breakfast foods
  • snacks
  • drinks
  • basics
  • dinners

This is exactly why a stronger Heartland aisle matters — not just for crisis, but for culture, tourism, and everyday life.

A shared warehouse, a shared distributor, and a unified block of local makers would let regional foods move with the same efficiency as national brands — while staying rooted right here.

Tourists will buy it.
Locals will keep it.
And if anything ever shakes the world, a fortified Hy-Vee keeps the Heartland standing.

That’s what I told Santa.
That’s my wish this year.
And that’s exactly what LionBerry is built to help do — bottle by bottle, aisle by aisle.